Vestiaire Collective has its eye on Asia and we’re loving it!
With over 600,000 items, 25,000 vintage listings per week, 4000 new listings per day, and 6 million loyal international members, it’s easy to see why Asia is welcoming re-commerce website Vestiaire with open arms.
List, bid or buy in a similar style to Ebay… but LUXE.
In true Parisian style excellence, Fanny Moizant co-founded Vestiaire (meaning ‘dressing room’) in 2009 with five co-founders when she noticed people were selling designer items on blogs during the recession. Concerned that there wasn’t a trusted online site that would guarantee authenticity and give a fair price for the piece depending on its condition, Vestiaire Collective was launched with 3,000 second-hand items collected from the closets of family and friends.
A ‘re-commerce’ website for authenticated, pre-owned, luxury fashion.
Moizant thinks Asia’s rapid acceptance of one of Europe’s biggest luxury resale networks is helped by price-conscious buyers and enthusiasm for access to a wide range of european style vintage fashion and accessories.
Of course it probably helps that we’re glued to our phones here, and Vestiaire’s super-app makes it oh-so-easy to chill and browse items, check out the latest fashion news via editorials, or follow other members in your community with a social network featuring seller profiles, which they claim differentiates them from our other favourite luxury reseller TheRealReal (5 million users, sold 4 million items to date).
Vestiaire’s re-commerce recycles luxury items back into the fashion ecosystem.
Blanketing Asia from 2018 onwards with full service expansion plans starting in Hong Kong, Singapore and Australia, followed by Japan, Korean and then China, Vestiaire has a healthy strategy to rival Singaporean luxury giant Reebonz (4.5 million users) who has cleverly hooked millenials and fledgling sybarites by offering local payment instalment packages of 6,12 or 24 months.
And lets not forget about the possibility of extinction for Hong Kong’s favourite old tai-tai luxury resale dinosaur – Milan Station, also founded in 2009 with branches in Macau and China and a digital presence so dated that I actually think of Tron.
Buy and sell easily with authenticity guaranteed.
The format is simple. Sellers are responsible for photographing, uploading and setting a price for their item, which is then curated by the Vestiaire team. Sold items are sent to the Vestiaire offices, where they are authenticated and examined before being delivered to buyers. Et voila!
My favourite aspect of Vestiaire (apart from everything) is the alert system that you can set to send notifications by message or email, daily or immediately once an item is listed. I’ve been receiving email notifications daily in my ongoing hunt for the perfect pre-loved Amazonas.
Today I was surprised to see a notification pop up for a 28″ Loewe Amazona in black pony, fair condition for only HKD740 (USD94-) when mint prices start at over 4x that. Since my OCD nature means every bag I’ve ever owned has looked new for its entire lifespan (until usually it gets snatched by a sister or given away) I only really consider mint condition resale pieces, and by the time I got around to checking the listing on the website a few hours later it had sold. That’s speedy.
Strictly quality controlled with customer-to-customer focus.
Vestiaire’s authenticity guarantee is upheld by experts who meticulously work the quality control section of their Paris headquarters. Authenticity is a big concern for all luxury resellers and my Top 3 Luxury Resellers each excel in their field with stringent authentication processes in place.
Sophie Hersan – head of Vestiaire’s authenticity and quality control says :
“We get less than one per cent fakes. But every piece is checked by our team manually, using pictures submitted by the seller, before the piece is sent to us and then checked physically.”
A quote from Saloua El Yazid, one of Vestiaire Collective’s top counterfeit experts, shows the application of this depth of brand authenticity expertise :
“This serial number looks real, but this model wasn’t numbered in this way. And this one has gold hardware with a silver zip, which some people think means it must be fake, but that’s actually how the bag was made for the first few seasons.”
If in any doubt over a single detail of the 10,000 items they authenticate a week, the Vestiaire team consults with the fashion houses directly and will always find an answer within those hallowed halls.
There are big things in store for Asia with the arrival of Vestiaire Collective, and I’m excited to see what rare and vintage collectable Loewe Amazona bags are to be found over the weeks and months ahead.
Be sure to snatch up one-off and limited edition pieces from around the world at Vestiaire Collective.