Does Wearing Louboutin’s Reveal That You’re Disciplined?
Christian Louboutin’s spicy soles have made him an international name, but we rarely delve deeper into the rebellious soul whose personal fire brought forth this celebrated phoenix of a brand. What kind of mind is behind the creations that spring forth from the house of Louboutin? What kind of truth does a soul commit to in order to create at such a level that his clothing is considered by many to be art?
Does wearing the shoes of a perfectionist echo our own personality traits?
The man himself must be fascinating.
Known for the red laquered soles that adorn the heels of powerful women across the globe, this pharoah inspired Frenchman felt his unique spark from an early age. Brother to three sisters and fascinated by more than the city at his feet, Louboutin vigorously rebelled and left school to sketch shoes and party through the 70’s, visiting Egypt and India before returning to Paris with a portfolio and mind full of elaborate high heels. Returning home armed with worldly visions of jewels and adventure, Louboutin gained employment with Charles Jourdan and then became an apprentice in Roger Vivier’s atelier.
So how much of Louboutin’s talent is skill and how much is soul?
Lacking much formal training other than drawing and the decorative arts at the Académie d’Art Roederer, I believe that the fire of Louboutin’s passion for creative beauty and the opulence of ancient Egypt fuels much of his inspiration.
Having rebelled and explored for the better part of two decades, Louboutin founded his own company in 1991 and sold 200 pairs of shoes in the first year, with the first customer being Princess Caroline of Monaco. Since creating his signature red soles with a swipe of red nailpolish in 1993, Christian Louboutin has gone from strength to strategic strength, dominating the world of heels, dressing countless celebrities and reaching over USD300 million in annual revenue – with 95% share of that currently shoes and goals to increase purses and handbags to 20% of annual sales.
What is the key to Christian Louboutin’s success?
Like any great business the first key is to have an exceptional product. Thereafter, steady sturdy strategy and business savvy is a must. With upwards of 420 ‘Loubi’s angels’ employees part of the clockwork creating the dreamy realities dancing forth from of Louboutin’s Milan factory and small private client atelier on Rue Jean-Jaques Rosseau, it’s worth noting that wholesale purchases represent roughly 88% of the business, with overseas partnerships with respected distributors like Pedder Group (Hong Kong) for Asian markets and the Chaloub Group (UAE) for the Middle East. But with everyone wanting a piece of the coveted Louboutin pie, extreme selectiveness is the third key to Louboutin’s sustained success.
So here’s my insight on Christian Louboutin.
His creative standards are high – so high in fact that he’s turned down myriad licensing deals to focus on perfectionism in his brand with only select collaborations.
As an artist, he must maintain ownership of the vision and soul of his brand.
I see an insight into Christian Louboutin reflected in the women who love him, with two ladies leading me to the examples I share with you now.
Christian Louboutin’s single biggest client is herself a master of craft.
Author Danielle Steel owns over 6,000 pairs of Louboutins and is the best selling author alive.
This reflects a romantic eye for beauty and the exquisite, as well as an appreciation for another master of industry. Danielle Steel is the fourth best selling author alive with over 800 million copies sold, twenty two books adapted for television, and has been known to publish up to four books a year – an astonishing feat for anyone, and even more impressive for a mother of nine.
Honing her skills with literature design and fashion design studies likely fine tuned sensibilities that were poignant from youth, and bloomed into excellence in her own field as well as recognition of others who shared that rare ownership of mastery of their art.
Danielle Steel is proof of prolific practice of discipline.
This living legend of romantic literature recognises another leader of industry and tips her hat with her enthusiastic custom.
Perfection loves company – Louboutin, Danielle Steel, Dita von Teese…
Our second leading lady shares gold with Danielle Steel in the field of excellence, widely recognised as globally reviving burlesque in the public eye. She is Christian Louboutin’s muse and close friend, Dita von Teese.
Christian Louboutin has been close friends with international burlesque superstar Dita von Teese for many years, collaborating with her for his first ever lingerie foray – a seven piece lingerie collection XXXtian, (named for the email signature Louboutin uses ‘Xtian’ – sold exclusively on Glamuse). The risque toile de joey fabric prints originally seen on Louboutin’s 2011 spring range features tiny little Ditas in signature oversized burlesque birdcage being fitted for Louboutins amidst an indulgent scene of shoes and french maids.
Dita’s fame is bolstered steadily on the shoulders of perfection of her art and a sky high discipline that casts her peers in smouldering shadows.
Which brings us to the common theme that simmers beneath the surface of every red sole… Discipline.
Louboutin’s creative discipline keeps his brand sleek and restrained, with all the expression screaming in the opulence of the items. Look at his fans – look at their style – look at their habits of discipline.
Louboutin’s fans are women and men who sense and connect with this discipline on a deeper level than fashion would have us believe.
If you find yourself thinking you’re a Louboutin girl, you may be driven and determined in personality and capable of every ounce of discipline that it takes to get where you want to be.
And from the looks of it, you’re in good company too!
Christian Louboutin’s red-bottom colour code is Pantone 18-1663 TPX.
Thank you to references from The Hollywood Reporter, Wikipedia and Glamuse.